Roaming Belly

Identity System, 11x17 Poster, and Event Material 

Identity System, Illustration, Graphic Design


Roaming Belly, a fictitious gastrotourism company created upon the idea, travel isn't simply just about the sites but a lot of the cultural experience is embedded and experienced through food. Travel, does not end need to at departure but can continue through food. 


An approachable, accessible, solution to attract an audience while incorporating the brand essence of adventure, fun, taste/flavor. Keeping with the style of the logo, simple and flat colorful illustrations were created and used for the poster to help evoke a friendly and fun atmosphere.